Whether your wholesale business is just getting started or you have been wholesaling for some time, there’s a place for marketing in your operational plan. Are you looking to increase sales or build your brand? Do you want to grow your network of suppliers or expand your business? If you said “yes” to any of these, wholesale marketing can help. Wholesale marketing is all about promoting your goods to retailers or other buyers for the purpose of securing wholesale orders.
And a successful marketing plan doesn’t have to be complicated — remember, the easier your marketing strategy is to explain, the easier it will be to execute. The most important thing is to actually have a plan versus attacking marketing with the proverbial ‘uncooked spaghetti’ approach where you simply throw some tactics at a wall and see what sticks.