The Simpler B2B eCommerce Platform

Built to make online commerce for wholesalers easy
Set up your B2B store in weeks–not months
Take and manage orders quickly
Integrate your inventory, ERP, accounting, and more
Get valuable insights about your business performance
Manage your business from one single platform
START FREE TRIAL

The Simpler B2B eCommerce Platform

Built to make online commerce for wholesalers easy

  • Set up your B2B store in weeks–not months
  • Take and manage orders quickly
  • Integrate your inventory, ERP, accounting, and more
  • Manage your business from one single platform
  • Get valuable insights about your business performance
START FREE tRIALREQUEST DEMO
Free 14-day trial. No credit card required.
Orders & Backorders
Quotes & Estimates
Quotes & Estimates

Accept orders in seconds

✓ Login to order
✓ Customizable B2B website
✓ Personalized prices per customer
✓ Flexible variants
✓ Privacy groups
✓ Custom order statuses
✓ Custom inventory rules
✓ Custom discounts
✓ Custom shipping
✓ Custom payments

Receive flexible quotes

✓ Login to order
✓ Customizable B2B website
✓ Personalized prices per customer
✓ Flexible variants
✓ Privacy groups
✓ Custom order statuses
✓ Custom inventory rules
✓ Custom discounts
✓ Custom shipping
✓ Custom payments

Receive flexible quotes

✓ Login to order
✓ Customizable B2B website
✓ Personalized prices per customer
✓ Flexible variants
✓ Privacy groups
✓ Custom order statuses
✓ Custom inventory rules
✓ Custom discounts
✓ Custom shipping
✓ Custom payments
Trusted by hundreds of customers worldwide

Connect your favorite tools

Automate workflows, sync data across your existing systems, boost productivity, and maximize efficiency by extending your wholesale eCommerce platform to industry-leading software through:
Built-in connections with multiple accounting, inventory, and ERP systems
Tailor-made solutions through the flexible B2B Wave API
explore our integrations
EXPLORE INTEGRATIONS 
Graphic displaying b2b wave's suite of integrations
Graphic displaying b2b wave's suite of integrations

Integrate with the tools you already use

With our powerful, ready-made integrations and easy-to-use API, you can make your daily business processes and workflows quicker and more productive.
Sync your accounting, payment, and inventory systems
Connect to 2,000+ apps through Zapier
Build custom integrations using the B2B Wave API
See all our integrations

Trusted industry leader

We’re recognized for our consistent track record of delivering exceptional solutions to customers. When you choose us, you opt for a wholesale eCommerce platform acknowledged for its superior performance, reliability, and customer satisfaction.
A G2 badge for High Perfomer Small Business for B2B Wave for 2025A Capterra badge for B2B ease-of-use B2B eCommerce platform for B2B Wave for 2025.

Everything you need from a B2B eCommerce portal

With our fast rollout and unparalleled onboarding procedure, your online B2B store can be up and running in less than 24 hours.
Create your wholesale website
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Accept orders and manage customers
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Manage products and price lists
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Create online product catalogs
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See all features
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B2B ecommerce wholesale portal steps
add to order buttonadded to order checkview order historyzapier and automations

Hundreds of happy customers
all around the world

Easy to Use. Extremely Versatile. Super Fast. Fantastic Support!
Jason Horsford
TRADE SHUTTERS
Great Product!
Even better customer service!
Steven Rubin
ZING DIRECT
Our customers keep raving about it! Easy to set up and the team is helpful
Pascal Bedard
FROM THE FIELD
Learn more

5 reasons your customers will love B2B Wave

Set preferred products

Know what your customers are ordering? Preset their most commonly ordered products so that they can place their orders right from the homepage.

Easy re-ordering

Let your customers re-order past orders just by clicking the "re-order" button.

Delivery date expectations

Are you delivering your products on Monday and Wednesday, or just on Friday? Do you have cut-off times for ordering? We can help your customers select the right day that your products can be delivered.

Delivering to different addresses

Predefine the delivery addresses for your customers and let them select the right one when they are placing orders.

Help them choose the right product

Create extra fields to display additional information, like country of origin or material, and attach PDF documents (e.g., certifications, instructions).

5 reasons you will love B2B Wave

Create different price lists

Control your margins by creating different price lists and assigning them to customers. Customers will only be able to see prices for the price list that they are assigned to.

Different discount rules

Do you want a group of customers to get a better discount for a specific product? Set your discount rules for each price list or customer.

Easy importing and exporting of data

Save your products or customers in an Excel file and upload them to B2B Wave when there are changes. Integrate with your favorite tools or use our API to pull/push updates.

Create PDF catalogs

Select the categories, add your cover page, and easily create a downloadable PDF catalog that you can send to your clients.

Let your sales reps do the work

Add sales reps and assign them to your customers. Each rep can only see their customers' order history and place orders on their behalf.

What our customers say about us

What our customers say about us

Why choose B2B Wave

Taking your business online should not be complicated. Embrace simplicity with our user-friendly platform and elevate how you run and manage your business.

Launch your online website effortlessly

Get your store up and running easily and quickly, even if you're not super tech-savvy.

Eliminate errors in your back office

Eliminate errors in your
back office

Monitor your orders, inventory, and products efficiently using our intuitive features–minimal manual work required.

Customize your platform to meet your unique needs

Add bespoke features, automate workflows, and do business on your own terms.

Build a modern store you & your customers will love

Create a sleek storefront that reflects your brand and enhances customer experience. No coding necessary.

Simplify the complexities of B2B eCommerce

Connect your platform with essential integrations and streamline your daily operations.

SEE MOREsee all the b2b features arrow
SEE ALL INTEGRATIONSsee all the b2b features arrow

Grow your business and
expand your reach

Grow your business and expand your reach

Unlock limitless possibilities for your business with B2B eCommerce. REQUEST A DEMO.

There’s more we can do for you

Robust Security

We safely store customer data in an ISO and SOC Il-certified datacenter, with 24/7 monitoring and daily backups.

Affordable Cost

Our solution requires no considerable upfront cost to start your website and start selling online.

Essential Apps

Integrations to help you handle orders, payments, inventory, and more.

Top-Notch Support

Our customers swear by the exceptional support they receive from our team of dedicated experts.

Choose a better way to run your business

The all-in-one B2B eCommerce solution for your team
and customers.
START free Trial

Choose a better way to run your business

The simpler B2B eCommerce solution for both you and your customers
START FREE TRIAL

Discover expert tips and new trends

explore our blog posts
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Marketing

B2B Wave Recognized for Ease of Use, Customer Support, and More in 2025

June 5, 2025
Operations

Common B2B Order Statuses in eCommerce

May 22, 2025
Sales

From Orders to Loyalty: How A B2B Customer Portal Powers Relationships

May 1, 2025