Take your apparel & accessories business online with B2B Wave

Go digital in style with our simple B2B eCommerce platform. Easily create a fully branded online store, manage orders and inventory, and deliver an amazing shopping experience for your buyers – all from one powerful solution.

5 reasons your customers will love B2B Wave

Personalized pricing and promotions

Make customers happier with customized pricing, special discounts, and offers, giving them confidence that they are getting the best prices and promos tailored to their needs.

Easy reordering & order history

Save your buyers' time with quick reorder capabilities and easy access to their order history, making restocking their favorite items a breeze.

Seamless product variants selection

Empower customers to easily browse, filter, and input product variants, such as size, color, and material, on your B2B portal. Ordering becomes quicker, more efficient, and virtually foolproof.

Notifications and alerts

Keep customers in the loop and in control throughout the entire process with automated notifications for order confirmations, status changes, messages, and shipping updates.

Stock availability at a glance

Who doesn’t love knowing what’s available in real-time? Eliminate customers’ frustration of ordering out-of-stock items with product status labels. Further elevate their shopping experience with product feeds, backordering, or back-in-stock notifications.

5 reasons you will love B2B Wave

Your brand, your way

Create a professional portal that reflects your brand. Take complete control over the look and feel of your wholesale website, entice customers, and stand out from the competition.

Delivery cut-off dates

Set delivery cut-off times that sync perfectly with your warehouse schedule, ensuring products get to your customers when needed – essential for staying competitive in fast-moving, trend-driven industries.

Product options features

Create multiple product options and variants that easily go beyond size, color, or material. From personalized designs to unique branding and custom lengths, you can offer endless customization choices to buyers.

Select customer & product access

Employ our robust product privacy features to offer exclusive products, special deals, or limited lines to specific customer groups. Roll out the red carpet for VIP customers, test pricing strategies, or manage custom product lines.

Real-time inventory control

Stay on top of your stock with real-time inventory management. Manage sizes, colors, variants, and even backorders smoothly, ensuring you never miss a thing.

Your brand, your way

Create a professional portal that reflects your brand. Take complete control over the look and feel of your wholesale website, entice customers, and stand out from the competition.

Blank white rectangular card with rounded corners and a notch on the right side, on a transparent background.

“We’re able to manage more for production than ever before because we can see what’s going on. For example, if a designer shipped $68,000 for the month, but they had return authorizations requested, we can calculate the metric of failure or success for quality control as well.”

Abstract pale green and light blue fluid shape with soft rounded edges on a white background.
CW
Christina Wettstein, Co-founder & Director of Brand Strategies, Coterie White
Categories by season

Group products into seasonal categories so customers can easily find the right collections. Add and rearrange categories to showcase upcoming ranges and keep your catalogue relevant throughout the year.

“Having variants for every product and size—I can’t convey that enough: that was something we couldn’t find any other application to support.”

ML
Madeline Lemieux, Creative and Marketing Director, Ella B. Candles
Product options features

Create multiple product options and variants that easily go beyond size, color, or material. From personalized designs to unique branding and custom lengths, you can offer endless customization choices to buyers.

“Customers liked just the fact that they were able to place an order on there and saw either what we had in stock or what they could source.”

SM
Scott Mickulin, Head of Sales & Operations, East Coast Tropicals
Select customer & product access

Employ our robust product privacy features to offer exclusive products, special deals, or limited lines to specific customer groups. Roll out the red carpet for VIP customers, test pricing strategies, or manage custom product lines.

“We’re able to manage more for production than ever before because we can see what’s going on. For example, if a designer shipped $68,000 for the month, but they had return authorizations requested, we can calculate the metric of failure or success for quality control as well.”

ml
Madeline Lemieux, Creative and Marketing Director, Ella B. Candles
Real-time inventory control

Stay on top of your stock with real-time inventory management. Manage sizes, colors, variants, and even backorders smoothly, ensuring you never miss a thing.

“We’re able to manage more for production than ever before because we can see what’s going on. For example, if a designer shipped $68,000 for the month, but they had return authorizations requested, we can calculate the metric of failure or success for quality control as well.”

ml
Madeline Lemieux, Creative and Marketing Director, Ella B. Candles
Abstract curved shapes with dark green on the top right and light beige on the bottom left.

Integrate with the tools you already use

With our powerful, ready-made integrations and easy-to-use API, you can make your daily business processes and workflows quicker and more productive.
Sync your accounting, payment, and inventory systems
Connect to 2,000+ apps through Zapier
Build custom integrations using the B2B Wave API

Connect your favorite tools

No manual data transfers. B2B Wave syncs with your existing tools.

Automate workflows, sync data across your existing systems, boost productivity, and maximize efficiency by extending your wholesale eCommerce platform to industry-leading software through:

Built-in connections with multiple accounting, inventory, and ERP systems
Tailor-made solutions through the flexible B2B Wave API

Hundreds of happy customers
all around the world

Easy to Use. Extremely Versatile. Super Fast. Fantastic Support!
Jason Horsford
TRADE SHUTTERS
Great Product!
Even better customer service!
Steven Rubin
ZING DIRECT
Our customers keep raving about it! Easy to set up and the team is helpful
Pascal Bedard
FROM THE FIELD

Get helpful advice and learn

new trends.

Marketing
The 2026 Wholesale Website Checklist: What Modern B2B Buyers Expect From Your Online Store
Read more
Read more
Operations
How to Automate Your Wholesale Order Process (Without Losing Control)
Read more
Read more
Operations
Advantages and Disadvantages of B2B eCommerce Platforms
Read more
Read more

Choose a better way to run

your business

B2B Wave’s integrations make all operations from order processing to payment collection smoother. Keep all your data in one window, at all times.