Take your sporting goods business online with B2B Wave

Manage customers, orders, products, and pricing effortlessly while delivering a winning online storefront. Whether you’re selling equipment or accessories for retailers or distributors, B2B Wave helps you streamline operations and keep your business at the top of its game

5 reasons your customers will love B2B Wave

Effortless online ordering

Delight your customers with a sleek, easy-to-use B2B storefront where they can browse your catalog, view detailed product info, and place orders 24/7. With B2B Wave, shopping is seamless and convenient.

Real-time product status updates

Keep customers in the loop with live product statuses like “Limited Stock” or “Pre-order,” or create your own custom labels. Speed up decisions, save time, and build trust with clear inventory levels and order delivery timelines.

Custom pricing & suggested products

Deliver a personalized shopping experience with tailored pricing and product recommendations. From exclusive discounts to handpicked suggestions, meet your customers’ specific needs and keep them coming back.

Quick reordering

Simplify repeat purchases with B2B Wave’s powerful reordering features. Reordering their go-to products becomes as intuitive as ever for customers as they save time and effort.

Payment flexibility

Enhance the customer experience with various payment methods that suit their needs. Customers can choose how they pay from bank transfers, ACH payments, credit cards, or net terms without fuss.

5 reasons you will love B2B Wave

Your brand, your way

Create a professional portal that reflects your brand. Take complete control over the look and feel of your wholesale website, entice customers, and stand out from the competition.

Delivery cut-off dates

Set delivery cut-off times that sync perfectly with your warehouse schedule, ensuring products get to your customers when needed – essential for staying competitive in fast-moving, trend-driven industries.

Product options features

Create multiple product options and variants that easily go beyond size, color, or material. From personalized designs to unique branding and custom lengths, you can offer endless customization choices to buyers.

Select customer & product access

Employ our robust product privacy features to offer exclusive products, special deals, or limited lines to specific customer groups. Roll out the red carpet for VIP customers, test pricing strategies, or manage custom product lines.

Real-time inventory control

Stay on top of your stock with real-time inventory management. Manage sizes, colors, variants, and even backorders smoothly, ensuring you never miss a thing.

5 ways B2B Wave makes sporting goods wholesale easier

Easier catalog management

Organise a wide range of sporting goods with bulk imports, categories and variants that make buying simpler.

Private products and pricing

Show selected products or pricing only to approved buyers, dealers or customer groups.

Pack sizes and order rules

Set minimums, multiples and order rules to match how you sell, with fewer manual corrections.

Sales reps with better tools

Let reps place orders for customers and manage accounts more easily, with less back-and-forth.

Automatic invoices

Connect QuickBooks Online, Xero, or other systems, to create and send invoices automatically, without re-entering order details.

B2B Wave eliminates the busywork, errors, and bottlenecks clogging up your operations.

Lighten the load on your team and give customers a smooth buying experience.

Try now for free
Try now for free

Integrate with the tools you already use

With our powerful, ready-made integrations and easy-to-use API, you can make your daily business processes and workflows quicker and more productive.
Sync your accounting, payment, and inventory systems
Connect to 2,000+ apps through Zapier
Build custom integrations using the B2B Wave API

Connect your favorite tools

No manual data transfers. B2B Wave syncs with your existing tools.

Automate workflows, sync data across your existing systems, boost productivity, and maximize efficiency by extending your wholesale eCommerce platform to industry-leading software through:

Built-in connections with multiple accounting, inventory, and ERP systems
Tailor-made solutions through the flexible B2B Wave API

Hundreds of happy customers
all around the world

Easy to Use. Extremely Versatile. Super Fast. Fantastic Support!
Jason Horsford
TRADE SHUTTERS
Great Product!
Even better customer service!
Steven Rubin
ZING DIRECT
Our customers keep raving about it! Easy to set up and the team is helpful
Pascal Bedard
FROM THE FIELD

Get helpful advice and learn

new trends.

Marketing
The 2026 Wholesale Website Checklist: What Modern B2B Buyers Expect From Your Online Store
Read more
Read more
Operations
How to Automate Your Wholesale Order Process (Without Losing Control)
Read more
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Operations
Advantages and Disadvantages of B2B eCommerce Platforms
Read more
Read more

Choose a better way to run

your business

B2B Wave’s integrations make all operations from order processing to payment collection smoother. Keep all your data in one window, at all times.