Products & Feed Management

Get product management that moves as fast as your business.

Manage thousands of B2B ecommerce products, edit specifications, update pricing, and push changes live immediately for your customers.

We help B2B businesses around the world scale confidently.

99.99%
Historical Uptime
78
nps
24x7
Email Support

Product Management

Add and edit products on your website with a few clicks.

Mass import and export bulk products to your wholesale website.

Customize variants like color and size, and add flexible measurement units.

Make product descriptions richer with text, images, videos, dimensions, SKU codes, and more.

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Custom Product Pricing

Enable custom pricing without the hassle of manual updates.

Set and show custom pricing based on negotiated rates for each customer while displaying MSRP.

Show prices with built-in tax logic for different locations and different types of customers.

Give customers special pricing for all or some products with B2B bulk discounts and promotions management.

Create customer-specific coupons and apply discount rules for specific products and time periods.

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Personalized Product Lists

Give your B2B customers the experience of a personal shopper.

Enable a personalized product feed that lets customers view stock availability and prices through a unique URL.

Control product visibility with private products, privacy groups, and personalized product categories.

Feature popular products, and show product descriptions, images, prices, and suggested retail prices.

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Inventory Management & Product Discovery

Stay in stock, and in control.

Set stock levels, enable backorders, and limit or set availability by date.

Organize products by brand to make searching easier and more intuitive.

Offer customers flexible download options (in .txt, .csv, .xml, or .xlsx format) for the availability reports.

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Product Reports

Track product performance at a glance.

Stay on top of sold and unsold products with detailed, customizable reports that include brand, revenue, category, customer, and more.

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Here's what our customers love the most.

East Coast Tropicals saw a 40% increase in sales.

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”We had over a 40% increase in sales this past year just by implementing a dedicated B2B portal for our seasonal spring product line. And it was the first time that we used it.”
SM
Scott Mickulin, Head of Sales & Operations

Hatch Coffee saved 4 hours weekly on just invoicing and brought bad debt down to almost 0.

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“B2B Wave allows us to continue to be fast, but still with a relatively small team.”
AT
Alfonso Tupaz, Founder & CEO

Coterie White saved $200,000 a year by implementing B2B Wave.

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“We’ve probably taken the work of two order processors plus accounts receivable and removed all of that. So, I have saved the company probably at least $200,000 a year by using B2B Wave.”
CW
Christina Wettstein, Co-founder & Director of Brand Strategies

Ella B. Candles migrated 10,000+ SKUs to B2B Wave.

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“The labor it took and the time it took to fulfill an order has significantly decreased. We now have a tool that helps us be more efficient. And efficiency does have a dollar value.”
CT
Christopher Tassy, Founder

Tradewinds processed 1700+ orders on B2B Wave in 2023 alone.

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“People are beginning to realize that it’s a much more foolproof way of placing an order and, as a result, are using it much, much more.”
MT
Max Thorpe, Logistics Coordinator

B2B Wave is the all-in-one eCommerce platform your wholesale business needs.

Wholesale Website

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Orders & Quotes

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Customers & Sales Reps

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View All Features

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Here's what our customers love the most.

East Coast Tropicals saw a 40% increase in sales.

Read More
Read More
One of the bigger features is candidly the powerful Quickbooks Enterprise integration. That in itself is really what propels us.
SM
Scott Mickulin, Head of Sales & Operations

East Coast Tropicals saw a 40% increase in sales.

Read More
Read More
One of the bigger features is candidly the powerful Quickbooks Enterprise integration. That in itself is really what propels us.
SM
Scott Mickulin, Head of Sales & Operations

East Coast Tropicals saw a 40% increase in sales.

Read More
Read More
One of the bigger features is candidly the powerful Quickbooks Enterprise integration. That in itself is really what propels us.
SM
Scott Mickulin, Head of Sales & Operations

East Coast Tropicals saw a 40% increase in sales.

Read More
Read More
One of the bigger features is candidly the powerful Quickbooks Enterprise integration. That in itself is really what propels us.
SM
Scott Mickulin, Head of Sales & Operations

East Coast Tropicals saw a 40% increase in sales.

Read More
Read More
One of the bigger features is candidly the powerful Quickbooks Enterprise integration. That in itself is really what propels us.
SM
Scott Mickulin, Head of Sales & Operations

East Coast Tropicals saw a 40% increase in sales.

Read More
Read More
One of the bigger features is candidly the powerful Quickbooks Enterprise integration. That in itself is really what propels us.
SM
Scott Mickulin, Head of Sales & Operations

B2B Wave is the all-in-one eCommerce platform your wholesale business needs.

Orders & Quotes

Learn More
Learn More

Wholesale Website

Learn More
Learn More

Customers & Sales Reps

Learn More
Learn More

Products & Feed Management

Learn More
Learn More

View All Features

Learn More
Learn More

So intuitive, you won’t be able to imagine business without it.

Multi-lingual

We currently support 10+ website languages: English (US & UK), Simplified Chinese, Danish, Dutch, Finnish, French, German, Italian, Portuguese, and Spanish.

Integrated

B2B Wave integrates seamlessly with your inventory, order history, product information, customer directory, and more.

Secure

We enforce SSL/TLS, conduct monthly security audits, enable 2FA for admin users, restrict API access by IP, and more.

Fast

We can get you up and running in weeks, not months.

User-friendly

We’re so intuitive, you won’t have to push your team to get on board.

Top-Notch Support

We’re a platform built by B2B eCommerce experts who are an email away, 24x7.

So intuitive, you won’t be able to imagine business without it.

Multi-lingual

We currently support 10+ website languages: English
(US & UK), Simplified Chinese, Danish, Dutch, Finnish, French, German, Italian, Portuguese, and Spanish.

Integrated

B2B Wave integrates seamlessly with your inventory, order history, product information, customer directory, and more.

Secure

We enforce SSL/TLS, conduct monthly security audits, enable 2FA for admin users, restrict API access by IP, and more.

Fast

We can get you up and running in weeks, not months.

User-friendly

We’re so intuitive, you won’t have to push your team to get on board.

Top-Notch Support

We’re a platform built by B2B eCommerce experts who are an email away, 24x7.

Without the right B2B eCommerce platform, you’re bleeding time, money, and trust.

Hours of busywork

Reps are burning 72% of their time on manual busywork instead of selling.

Human errors

One mistyped invoice shouldn’t steal 20+ minutes of your team’s day.

Difficulty with scale

Higher order volumes shouldn’t break your workflows and slow down growth.

Poor customer experience

52% of buyers have already dumped suppliers over a bad digital experience.

Low trust

Outdated PDFs, wrong SKUs, and confusing interfaces hurt your brand (and revenue) over time.

B2B Wave eliminates the busywork, errors, and bottlenecks clogging up your operations.

Lighten the load on your team and give customers a smooth buying experience.

Try now for free

Without the right B2B eCommerce platform, you’re bleeding time, money, and trust.

Hours of busywork

Reps are burning 72% of their time on manual busywork instead of selling.

Human errors

One mistyped invoice shouldn’t steal 20+ minutes of your team’s day.

Difficulty with scale

Higher order volumes shouldn’t break your workflows and slow down growth.

Poor customer experience

52% of buyers have already dumped suppliers over a bad digital experience.

Low trust

Outdated PDFs, wrong SKUs, and confusing interfaces hurt your brand (and revenue) over time.

B2B Wave eliminates the busywork, errors, and bottlenecks clogging up your operations.

Lighten the load on your team and give customers a smooth buying experience.

Try now for free

Keep your catalog up-to-date for every customer.

Make bulk edits to your product list directly. Without the developers, delays, or bottlenecks.

Stop spending hours on B2B product catalogs that go out of date every few days.

Eliminate confusion, reduce errors, and help buyers place orders faster with accurate and customizable PDF catalogs.