What’s new in B2B Wave: Automatic Order Splitting, Customer Insights & Expanded Filtering Options

Key Takeaways

In this update: Automatic order splitting for backorder items to reduce fulfillment complexity, customer activity tracking to reveal product demand, customer segment filtering for deeper insights, plus improved admin navigation, order filtering, and API keys management.

At B2B Wave, we’re always working to make running your wholesale business easier with our B2B eCommerce platform.

If you’ve been secretly wishing for smoother order management, clearer buyer demand insights, or stronger API keys, here are our latest product updates.

Easier Order Management

Automatic Order Splitting for Backorders

Make order management smoother and reduce operational work and customer confusion with our new order-splitting feature.

What It Does:

When an order includes items that are currently out of stock, B2B Wave automatically creates a separate order for backordered items. No extra manual work needed.

Why Use It:

The automatic order splitting feature keeps your fulfillment process running without interruptions, while you and buyers know precisely what ships now vs. later.

Want to Try It Out?

Want to save time managing backorders? See our help doc on automatic order splitting here.

More Complete Order Filtering

Multi-Select Order Status Filter

You can select multiple order statuses through the Orders menu to quickly review in-progress, fulfilled, invoiced, or closed orders without switching filters.

What It Does:

Lets you combine multiple order statuses at once so you can focus on specific sets of orders without relying on separate searches or spreadsheets.

Why Use It:

Operations and finance teams get a complete view of orders across different stages. With multiple order statuses visible in one view or export, it’s easier to review fulfillment, reconcile invoices, support customers, or analyze completed orders, minus the repetitive filtering. See how it works in this article.

Coming soon to the menu: multi-select filters for payment options, shipping options, sales rep, and brand.

Deeper Customer Insights

Customer Demand Tracking

We’ve updated our Customer Activity report to track when customers attempt to order products that aren’t available or exceed current stock levels.

What It Does:

Reveals real demand for out-of-stock or low-stock products and helps you plan inventory more accurately based on how customers interact with products on your wholesale website.

Why Use It:

Unearth sales opportunities, prioritize product restock or production, and tailor suggestions and offers to buyers based on the products they tried to order.

Pro tip: Use this insight alongside Customer Performance and Product Sales reports to spot actual and emerging demand trends and refine your sales strategy.

Expanded Filtering

The Customer Product Sales report now supports filtering by custom customer fields (e.g., customer type, customer segment).

What It Does:

Compare product performance across customers based on additional attributes, such as industries, segments, regions, or any custom field your business uses.

Why Use It:

Gain clearer insights into which products resonate with specific customer groups and build reports to align with your business needs.

Want to Learn More About Our Reports?

Visit our dedicated article on our Knowledge Base.

Stronger API Keys Management

Admin API Key Reset

Admins can now reset API keys directly if they are compromised or need to be reset.

What It Does:

Gives admin users the ability to immediately revoke and regenerate API keys directly, without relying on B2B Wave’s support assistance.

Why Use It:

Strengthen your account’s security and hygiene, respond quickly to anything that looks suspicious, and maintain full control over your API access at all times.

Better Exports, Easier Fulfillment

Custom Orders Export Format

You and your fulfillment team can choose a more visual, matrix-like order export format to get a clearer overview of orders.

What It Does:

See your order export in a custom format displaying products as columns and customers as rows.

Why Use It:

Help your fulfillment team quickly see which products they need to work on or grab next for orders that are in process. Also, this export shows order data in a format that aligns with tools like Sage—no extra manipulation required.      

Want This for Your Account?

Contact our support to activate this custom export.

Quicker Navigation for Admin Users

Impersonation Navigation Improvements

When impersonating a customer, admins have one-click access to the Admin Dashboard, Orders, and Customers menus, making it easier to navigate between your backend and customer-facing storefronts.

What It Does:

Adds direct shortcuts to the most frequently used admin panel menus, helping admins move through a customer’s account without extra clicks.

Why Use It:

Improve speed when placing orders on behalf of customers, make buyer onboarding and account configuration quicker, and streamline troubleshooting by seeing exactly what customers see.

💬 Want a Walkthrough of Any Update?

We’d love to show you how these features can add value to your workflow.
Contact our support team to learn more or request a quick demo.