Take your cosmetics wholesale business online with B2B Wave

Launch a dedicated B2B portal for your brand with our easy-to-use wholesale eCommerce platform. B2B Wave makes managing product data, stock levels, and orders smooth, clean, and smudge-free.

5 reasons your customers will love B2B Wave

Shop by brand

Help customers find what they need quickly with brand filters. It’s an absolute must-have for those buyers who stick to specific product lines.

Backorders

Enable backorder for specific products so customers can reserve them, even if they’re temporarily out of stock.

Save orders for later

Give customers the freedom to browse products and prepare their orders at their own pace. They can easily save orders to their cart and return when they’re ready for checkout.

Back-in-stock notifications

Sold out of a bestseller? Keep buyers’ smiles on as they sign up for alerts and get notified when you restock their favorite items. No more missed sales!

Easy multiples ordering

Make bulk buying for your customers as easy as ABC by enabling ordering in fixed quantities, like 8, 16, or 24.

Less admin. More control. More time to grow your business.

Orders on your terms

Set minimum quantities and pack multiples so customers order the way you sell, without manual checks and corrections.

Fewer order enquiries

Send automatic order updates so customers stay informed, without your team answering the same status questions.

Real-time inventory

Sync stock from connected systems and keep quantities accurate across fast-moving products and variants.

Clear retail pricing

Show suggested retail prices alongside wholesale pricing to help buyers plan their margins.

Automatic invoice creation

Create invoices automatically when orders are submitted or when they reach the right status in your workflow.

B2B Wave eliminates the busywork, errors, and bottlenecks clogging up your operations.

Lighten the load on your team and give customers a smooth buying experience.

Try now for free
Try now for free

5 reasons you will love B2B Wave

Your brand, your way

Create a professional portal that reflects your brand. Take complete control over the look and feel of your wholesale website, entice customers, and stand out from the competition.

Delivery cut-off dates

Set delivery cut-off times that sync perfectly with your warehouse schedule, ensuring products get to your customers when needed – essential for staying competitive in fast-moving, trend-driven industries.

Product options features

Create multiple product options and variants that easily go beyond size, color, or material. From personalized designs to unique branding and custom lengths, you can offer endless customization choices to buyers.

Select customer & product access

Employ our robust product privacy features to offer exclusive products, special deals, or limited lines to specific customer groups. Roll out the red carpet for VIP customers, test pricing strategies, or manage custom product lines.

Real-time inventory control

Stay on top of your stock with real-time inventory management. Manage sizes, colors, variants, and even backorders smoothly, ensuring you never miss a thing.

Integrate with the tools you already use

With our powerful, ready-made integrations and easy-to-use API, you can make your daily business processes and workflows quicker and more productive.
Sync your accounting, payment, and inventory systems
Connect to 2,000+ apps through Zapier
Build custom integrations using the B2B Wave API

Connect your favorite tools

No manual data transfers. B2B Wave syncs with your existing tools.

Automate workflows, sync data across your existing systems, boost productivity, and maximize efficiency by extending your wholesale eCommerce platform to industry-leading software through:

Built-in connections with multiple accounting, inventory, and ERP systems
Tailor-made solutions through the flexible B2B Wave API

Hundreds of happy customers
all around the world

Easy to Use. Extremely Versatile. Super Fast. Fantastic Support!
Jason Horsford
TRADE SHUTTERS
Great Product!
Even better customer service!
Steven Rubin
ZING DIRECT
Our customers keep raving about it! Easy to set up and the team is helpful
Pascal Bedard
FROM THE FIELD

Get helpful advice and learn

new trends.

Marketing
The 2026 Wholesale Website Checklist: What Modern B2B Buyers Expect From Your Online Store
Read more
Read more
Operations
How to Automate Your Wholesale Order Process (Without Losing Control)
Read more
Read more
Operations
Advantages and Disadvantages of B2B eCommerce Platforms
Read more
Read more

Choose a better way to run

your business

B2B Wave’s integrations make all operations from order processing to payment collection smoother. Keep all your data in one window, at all times.