Take your furniture & home decor wholesale business online with B2B Wave

Build your wholesale website and streamline customers, order, products, and quote management.

5 reasons your customers will love B2B Wave

User-friendly B2B portal

Customers can browse your catalog, filter products andcategories, and place orders in their own time and on any device. Ordering becomes easy, without a steep learning curve.

Pre-orders and backorders

Let customers pre-order from upcoming collections or place orders for products that are temporarily out of stock.

Request-for-Quote (RFQ) capabilties

Buyers can request quotes for large or custom orders through your B2B portal. You can review, adjust, negotiate, and confirm quotes from the same place.

Flexible payment options

Let buyers choose from the payment options you offer at checkout, including credit card and ACH payments or paying later with agreed net terms (e.g., Net-60) and credit limits.

Shipping cost estimates

Customers can see shipping estimates when they place orders and get a good idea of delivery costs, especially for heavy and bulky items, like furniture or artwork.

5 reasons you will love B2B Wave

Your brand, your way

Create a professional portal that reflects your brand. Take complete control over the look and feel of your wholesale website, entice customers, and stand out from the competition.

Delivery cut-off dates

Set delivery cut-off times that sync perfectly with your warehouse schedule, ensuring products get to your customers when needed – essential for staying competitive in fast-moving, trend-driven industries.

Product options features

Create multiple product options and variants that easily go beyond size, color, or material. From personalized designs to unique branding and custom lengths, you can offer endless customization choices to buyers.

Select customer & product access

Employ our robust product privacy features to offer exclusive products, special deals, or limited lines to specific customer groups. Roll out the red carpet for VIP customers, test pricing strategies, or manage custom product lines.

Real-time inventory control

Stay on top of your stock with real-time inventory management. Manage sizes, colors, variants, and even backorders smoothly, ensuring you never miss a thing.

B2B eCommerce built for your industry

Product catalog management

Organize your online catalog using B2B Wave’s import tools.Set up and update products, variants (e.g., materials, dimensions), categories,and privacy levels with ease.

Blank white rectangular card with rounded corners and a notch on the right side, on a transparent background.

“We’re able to manage more for production than ever before because we can see what’s going on. For example, if a designer shipped $68,000 for the month, but they had return authorizations requested, we can calculate the metric of failure or success for quality control as well.”

Abstract pale green and light blue fluid shape with soft rounded edges on a white background.
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Christina Wettstein, Co-founder & Director of Brand Strategies, Coterie White
Order management

Spend less time capturing orders, sending orderconfirmations and status updates, updating inventory levels, and generatinginvoices. B2B Wave can automate these tasks for you, streamling your processes.

“Having variants for every product and size—I can’t convey that enough: that was something we couldn’t find any other application to support.”

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Madeline Lemieux, Creative and Marketing Director, Ella B. Candles
Custom pricing & discounts

Custom pricing and discountsSet personalized pricing for customer groups, create customprice lists, and apply product, customer, and quantity discounts in seconds.

“Customers liked just the fact that they were able to place an order on there and saw either what we had in stock or what they could source.”

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Scott Mickulin, Head of Sales & Operations, East Coast Tropicals
Reporting

Monitor trends, track popular products, and analyze customerbehavior to get actionable insights from B2B Wave’s reports.

“We’re able to manage more for production than ever before because we can see what’s going on. For example, if a designer shipped $68,000 for the month, but they had return authorizations requested, we can calculate the metric of failure or success for quality control as well.”

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Madeline Lemieux, Creative and Marketing Director, Ella B. Candles
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Integrate with the tools you already use

With our powerful, ready-made integrations and easy-to-use API, you can make your daily business processes and workflows quicker and more productive.
Sync your accounting, payment, and inventory systems
Connect to 2,000+ apps through Zapier
Build custom integrations using the B2B Wave API

Connect your favorite tools

No manual data transfers. B2B Wave syncs with your existing tools.

Automate workflows, sync data across your existing systems, boost productivity, and maximize efficiency by extending your wholesale eCommerce platform to industry-leading software through:

Built-in connections with multiple accounting, inventory, and ERP systems
Tailor-made solutions through the flexible B2B Wave API

Hundreds of happy customers
all around the world

Easy to Use. Extremely Versatile. Super Fast. Fantastic Support!
Jason Horsford
TRADE SHUTTERS
Great Product!
Even better customer service!
Steven Rubin
ZING DIRECT
Our customers keep raving about it! Easy to set up and the team is helpful
Pascal Bedard
FROM THE FIELD

Get helpful advice and learn

new trends.

Marketing
The 2026 Wholesale Website Checklist: What Modern B2B Buyers Expect From Your Online Store
Read more
Read more
Operations
How to Automate Your Wholesale Order Process (Without Losing Control)
Read more
Read more
Operations
Advantages and Disadvantages of B2B eCommerce Platforms
Read more
Read more

Choose a better way to run

your business

B2B Wave’s integrations make all operations from order processing to payment collection smoother. Keep all your data in one window, at all times.