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Customers & Sales Reps
Set up customers once. Let reps sell without back-and-forth.
Import customers, personalize pricing and product visibility, and let reps place orders on behalf of accounts. All with full control.
We help B2B businesses around the world scale confidently.
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Customer setup that flows straight into orders.
Bulk import customers with company details and settings.
Assign customers to sales reps or manage centrally.
Personalize catalogs and show or hide products per customer.
Apply customer-specific pricing, discounts, and tax rules.
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All the information needed for accurate orders, automatically filled in.
Auto-fill company info, tax rules, discounts, and shipping preferences.
Add multiple users per customer with role-based access.
Save multiple shipping addresses per customer. Make checkouts faster.
Here's what our customers love the most.
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Switching to B2B Wave is easier than staying on clunky, scattered systems.
We currently support 10+ website languages: English (US & UK), Simplified Chinese, Danish, Dutch, Finnish, French, German, Italian, Portuguese, and Spanish.
B2B Wave integrates seamlessly with your inventory, order history, product information, customer directory, and more.
We enforce SSL/TLS, conduct monthly security audits, enable 2FA for admin users, restrict API access by IP, and more.
We can get you up and running in weeks, not months.
We’re so intuitive, you won’t have to push your team to get on board.
We’re a platform built by B2B eCommerce experts who are an email away, 24x7.
Without the right B2B eCommerce platform, you’re bleeding time, money, and trust.
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Hours of busywork
Reps are burning 72% of their time on manual busywork instead of selling.
Human errors
One mistyped invoice shouldn’t steal 20+ minutes of your team’s day.
Difficulty with scale
Higher order volumes shouldn’t break your workflows and slow down growth.
Poor customer experience
52% of buyers have already dumped suppliers over a bad digital experience.
Low trust
Outdated PDFs, wrong SKUs, and confusing interfaces hurt your brand (and revenue) over time.
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Replace spreadsheets, emails, and guesswork with one system.
Give customers a clear buying experience and give reps the tools to place orders faster, every time.
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