Take your medical supplies wholesale business online with B2B Wave

Ready to streamline daily operations? Our simple platform is designed with you in mind. Set up your online B2B store easily, receive and fulfill orders online quickly, and manage your business from one single platform.

5 reasons your customers will love B2B Wave

Personalized suggestions

Set customers’ favorite products so they can place orders right from your store’s homepage, making their shopping experience effortless.

Custom pricing and discounts

Offer customers personalized pricing that suits their specific needs by assigning them to different price lists and rewarding them with exclusive discounts.

Access to comprehensive product information

Let customers seamlessly access individual product properties in detail, view multiple product images or variants, and download important product certifications, like patent or regulatory approvals, right from your storefront.

Bulk ordering

Enable product ordering in multiples for customers to reduce the risk of running out of critical supplies and maintain their inventory at adequate levels.

Simplified reordering

Allow customers to replicate past orders and make necessary modifications with ease in just a few clicks.

Less admin. More control for your medical supplies business.

Fast, flexible setup

Launch your portal quickly and tailor ordering rules, product visibility and taxes to fit your business.

Custom PDF catalogues

Create focused PDF catalogues to help clinics and buyers browse and order the right products faster.

Fewer document requests

Keep datasheets, manuals and compliance documents on product pages, so your team spends less time sending files.

Customer-specific pricing

Give hospitals, clinics and distributors their agreed prices automatically, without checking spreadsheets for every order.

Sales rep support

Let reps place orders for customers directly, helping your team serve accounts faster and with less paperwork.

B2B Wave eliminates the busywork, errors, and bottlenecks clogging up your operations.

Lighten the load on your team and give customers a smooth buying experience.

Try now for free
Try now for free
Simple and easy setup

Launch your B2B portal quickly with a platform tailored to your unique needs and industry-specific complexities with functionalities that enable you to set minimum order quantities, adjust product privacy, create different sales tax rules, and more.

Wholesale website built on a B2B Wave's B2B ecommerce platform, featuring branded online store, bulk product catalog, and customer-specific pricing.
Blank white rectangular card with rounded corners and a notch on the right side, on a transparent background.

“We’re able to manage more for production than ever before because we can see what’s going on. For example, if a designer shipped $68,000 for the month, but they had return authorizations requested, we can calculate the metric of failure or success for quality control as well.”

Abstract pale green and light blue fluid shape with soft rounded edges on a white background.
CW
Christina Wettstein, Co-founder & Director of Brand Strategies, Coterie White
Customizable PDF catalog

Curate your product offering and create personalized PDF catalogs with a few quick clicks to make it easier for customers to find and order exactly what they need.

Wholesale website built on a B2B Wave's B2B ecommerce platform, featuring branded online store, bulk product catalog, and customer-specific pricing.

“Having variants for every product and size—I can’t convey that enough: that was something we couldn’t find any other application to support.”

ML
Madeline Lemieux, Creative and Marketing Director, Ella B. Candles
Streamlined invoicing management

Connect B2B Wave with popular accounting solutions, like Xero or QuickBooks, to simplify invoicing and handle product, order, and payment updates efficiently.

Wholesale website built on a B2B Wave's B2B ecommerce platform, featuring branded online store, bulk product catalog, and customer-specific pricing.

“Customers liked just the fact that they were able to place an order on there and saw either what we had in stock or what they could source.”

SM
Scott Mickulin, Head of Sales & Operations, East Coast Tropicals
Robust security features

Protect sensitive business information and data and ensure industry compliance with our security-certified platform (i.e., Cyber Essentials).

Wholesale website built on a B2B Wave's B2B ecommerce platform, featuring branded online store, bulk product catalog, and customer-specific pricing.

“We’re able to manage more for production than ever before because we can see what’s going on. For example, if a designer shipped $68,000 for the month, but they had return authorizations requested, we can calculate the metric of failure or success for quality control as well.”

ml
Madeline Lemieux, Creative and Marketing Director, Ella B. Candles
Access control

Licensed to trade specific products only to certain regions? Control what you sell to customers based on their specific regional requirements and ensure compliance with no fuss or friction.

Wholesale website built on a B2B Wave's B2B ecommerce platform, featuring branded online store, bulk product catalog, and customer-specific pricing.

“We’re able to manage more for production than ever before because we can see what’s going on. For example, if a designer shipped $68,000 for the month, but they had return authorizations requested, we can calculate the metric of failure or success for quality control as well.”

ml
Madeline Lemieux, Creative and Marketing Director, Ella B. Candles
Abstract curved shapes with dark green on the top right and light beige on the bottom left.

Integrate with the tools you already use

With our powerful, ready-made integrations and easy-to-use API, you can make your daily business processes and workflows quicker and more productive.
Sync your accounting, payment, and inventory systems
Connect to 2,000+ apps through Zapier
Build custom integrations using the B2B Wave API

Connect your favorite tools

No manual data transfers. B2B Wave syncs with your existing tools.

Automate workflows, sync data across your existing systems, boost productivity, and maximize efficiency by extending your wholesale eCommerce platform to industry-leading software through:

Built-in connections with multiple accounting, inventory, and ERP systems
Tailor-made solutions through the flexible B2B Wave API

Hundreds of happy customers
all around the world

Easy to Use. Extremely Versatile. Super Fast. Fantastic Support!
Jason Horsford
TRADE SHUTTERS
Great Product!
Even better customer service!
Steven Rubin
ZING DIRECT
Our customers keep raving about it! Easy to set up and the team is helpful
Pascal Bedard
FROM THE FIELD

Get helpful advice and learn

new trends.

Marketing
The 2026 Wholesale Website Checklist: What Modern B2B Buyers Expect From Your Online Store
Read more
Read more
Operations
How to Automate Your Wholesale Order Process (Without Losing Control)
Read more
Read more
Operations
Advantages and Disadvantages of B2B eCommerce Platforms
Read more
Read more

Choose a better way to run

your business

B2B Wave’s integrations make all operations from order processing to payment collection smoother. Keep all your data in one window, at all times.