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How to Boost Cross-Border Sales With eCommerce

How to Boost Cross-Border Sales With eCommerce

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The world is a much smaller place than we once thought. What used to be considered as mere fantasy is now a daily reality as customers can literally buy products online from a vendor in Canada or the US, for instance, and have their order shipped to them in Europe (or wherever else they are in the world).

As the popularity of cross-border selling continues to grow, B2B businesses who sell online are constantly on the lookout for ways to maximise their global presence and build trust with international customers. And one of the most effective ways of doing that is to ensure your online B2B eCommerce store offers multi-language and multi-currency support.

Make Your International Customers Feel Right at Home by Speaking Their Language

According to Common Sense Advisory, 9 out of 10 internet users prefer visiting websites written in their own language.

When you present your online B2B storefront in your customer’s native language, you provide a better customer experience that translates to higher engagement and customer satisfaction rates. That’s because when customers understand the content on your site better, they will stay longer and view more pages, making them more likely to engage with your online store and purchase from you.

The B2B Wave cloud-based B2B eCommerce platform is available in English, French, German, Dutch, Finnish, Portuguese, Spanish and Chinese (Simplified), giving you lots of flexibility to make your international B2B customers feel right at home.

Common scenarios for utilising B2B Wave’s multi-language feature are:

  • a company in Canada that wants to add product descriptions to their online B2B storefront in both English and French;
  • a company in the UK that sells to France or Germany; or 
  • a US-based company whose suppliers are based in China.

Increase Your Company’s Bottom Line by Offering Localised Currency

Offering transparent, multi-currency pricing in your online B2B eCommerce store is an effective way of boosting revenue, encouraging repeat sales, and reducing shopping cart abandonment.

When your B2B customers can buy products in your storefront with the currency they are already comfortable using, they will feel more at ease and more likely to complete a purchase transaction with you because they won’t have to calculate prices on their own and they will avoid being charged extra fees for currency conversion.

With B2B Wave, you can easily create multiple price lists in different currencies and then assign those price lists to specific customers. You can also set up local taxes/VAT for your international customers.

One out of every seven online transactions is conducted across borders, according to Statista.

Offering multi-currency in your online B2B store is a key component of a successful strategy for cross-border growth. When you put your customers’ needs first, you’ll be giving them a higher level of customer support that will keep them wanting to buy from you again and again.

Ready to go global and unlock greater sales?

It’s a fact — not every country has English as its native language. With the B2B Wave eCommerce platform, you not only have multi-language and multi-currency support to grow your international customer base, but also the ability to localise your product offering so that you can sell specific items to specific countries. And, B2B Wave now supports 10+ languages, including Danish, English, Chinese (Simplified), Dutch, Finnish, French, German, Italian, Portuguese, and Spanish — making it easier than ever to go global!

If you want your B2B business to expand globally, having multi-language and multi-currency support in your online eCommerce store is essential and will provide you with multiple benefits, including:

  • Growing your customer base
  • Improving the customer experience
  • Boosting cross-border sales
  • Giving your business more credibility
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Get the full guide

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