Accept orders with your own wholesale website

The all-in-one B2B eCommerce platform lets you quickly and easily manage retailers and their orders.
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Customize the look of your online B2B store to fit your brand

By adding your logo and utilizing design features, you can make a stellar first impression and ensure your wholesale website always looks top-notch.
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Limit access so that only your customers can see your product catalog

From completely private to completely public, you can choose the level of privacy for your online product catalog that best suits your needs.
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Connect your domain or subdomain

You can set the URL your customers use to access your B2B Wave-powered wholesale B2B website by connecting your domain or personalizing our subdomain.
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Promote specific products to specific customers

With your wholesale B2B website, you can promote one or more products to a single customer or to all customers. The choice is yours.
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Wholesale website resources

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Product Updates

Product Update: Veeqo integration, two-factor authentication, simpler quick ordering, and more

April 4, 2024
Customer Stories

Tradewinds Ushers in a New Era for Order Management with B2B Wave

March 6, 2024
Operations

Finding the Best B2B eCommerce Platform for Your Wholesale Business

January 18, 2024

Hundreds of happy customers
all around the world

Easy to Use. Extremely Versatile. Super Fast. Fantastic Support!
Jason Horsford
TRADE SHUTTERS
Great Product!
Even better customer service!
Steven Rubin
ZING DIRECT
Our customers keep raving about it! Easy to set up and the team is helpful
Pascal Bedard
FROM THE FIELD
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Choose a better way to run your business

The simpler B2B eCommerce solution for both you and your customers
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Online B2B sales
made simple

Accept and process orders, streamline your operations, and drive growth—all from your online B2B store.
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Try for free. No credit card required. Loved by SMBs.
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Create a captivating storefront

Customize your online B2B store to reflect your brand. Add your logo and brand colors, connect your domain, or create a unique subdomain. Leverage our customizable design features to make a lasting impression and set your wholesale website apart with style.
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Launch your B2B store easily

Enjoy a smooth launch and start taking orders through your wholesale website—no steep learning curves or coding necessary. Import products, invite customers to your online store, and manage orders quickly and efficiently.
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Manage access to your B2B portal

Shape your online B2B store’s privacy levels and decide who views your products and catalog. Make your wholesale website public, keep it private to customers only, and approve customer registrations to meet your unique business needs.
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Tailor personalized experiences

Customize your wholesale website’s storefront to delight customers with a unique buying experience, including presenting their favorite products, personalized prices, order history, and quick re-orders.
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Seamless integration with your favorite tools

Automate workflows, sync data across your existing systems, boost productivity, and maximize efficiency by extending your wholesale eCommerce platform to industry-leading software through:
Built-in connections with multiple accounting, inventory, and ERP systems
Tailor-made solutions through the flexible B2B Wave API
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Join hundreds of satisfied SMBs

❝

Without B2B Wave I wouldn’t have an online business.

This has to be one of the best systems on the market and it’s simple and easy to set up and use. Without B2B Wave I wouldn’t have an online business. My customers can purchase my products 24/7 and pay instantly as well as having full control over how and when their products are dispatched. Set up an API to connect B2B Wave to warehousing and delivery to make one perfectly connected system.
❞
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Michael M.
Owner
❝

Highly capable and customizable solution

B2B Wave offers versatility and technical complexity to meet our unique business needs, combined with an immaculate user interface and unmatched out-of-the-box usability.
❞
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Madeline L.
Creative & Marketing Director
❝

Spot on!

They are very responsive and supportive which I can only commend to anyone considering using B2B Wave. The help desk is exceptional and very patient with good clear explanations on how to use an area or expand what we can do with an area. Their help provides an on going training and understanding of what the system can do to help our business grow. And all this promptly and with a smile!
❞
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Ruth C.
Director
❝

Brilliant product, better customer service

B2B Wave have been a brilliant company to work with. They have always been available to help out when needed, and even helped out with some custom coding to make the website look and work as best as possible. Nothing seems too much for the guys to help out with.
❞
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Charlie A.
e-Commerce Manager

Start today, sell tomorrow

The simpler B2B eCommerce solution for both you and your customers
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