What’s New in B2B Wave: Workflow Improvements, Linnworks Integration, and Smarter Shopify Data Syncing

Key Takeaways

In this update: Workflow improvements across admin operations, enhanced QuickBooks Online and QuickBooks Desktop functionality, clearer order visibility, expanded Shopify and ChannelAdvisor data flows, a new Linnworks integration, and additional API capabilities for bulk price updates.

At B2B Wave, we’re always working to make running your wholesale business easier with our B2B eCommerce platform.

Our latest product updates focus on improving how your B2B platform supports your day-to-day wholesale operations, from internal processes and accounting flows to product data syncing and system integrations.

If you’ve been looking for better visibility across your orders, smoother accounting flows, or more flexibility in how your systems connect across your wholesale eCommerce setup, here’s what’s new.

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New Integration, Smoother Operations

B2B Wave + Linnworks Integration

Connect your inventory and order management more directly with our new Linnworks integration and keep stock and order data more accurate across your B2B eCommerce platform.

What It Does: Supports product quantity sync from Linnworks to B2B Wave and order sync from B2B Wave to Linnworks.

Why Use It: Keep inventory data aligned across systems and reduce manual reconciliation between your B2B eCommerce platform and inventory management tool.

Want to learn more? Visit our Linnworks integration page or contact our team to discuss setup.

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Faster Admin Updates, Better Catalog Control
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Direct Product Quantity Editing

Make quick inventory updates for products without variants, without leaving the Products menu.

What It Does: You can click and edit a product’s quantity directly from the Products menu page through a pop-up window, without navigating into the product detail view.

Why Use It: Cut down on time spent managing inventory across large catalogs and avoid unnecessary page navigation when making frequent stock updates.

⚠️ Note: This capability isn’t available if the Warehouses module is enabled.

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Audit Log for Category Changes

Keep better track of changes across your product catalog with expanded audit logging for category changes.

What It Does: Changes to category information, such as category names and descriptions, are now tracked in the audit log.

Why Use It: Maintain clearer oversight of product category changes and quickly spot updates across your category structure.

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Clearer Order Visibility

Customer Order History Fields

Give your buyers more context directly where they need it with flexible order history views.

What It Does: B2B Wave can support displaying additional order details (e.g., tracking number) on the customer order history page, beyond the default fields.

Why Use It: Give buyers better visibility into their orders and align order history with your operations. For example, in dropshipping scenarios, customers may need access to final delivery or receiver details directly within their order history.

Talk to our support team to find out more about this customization.

More Flexible Promotions and Shipping Rules

Advanced Automatic Free-Product Logic

Support more advanced promotions based on customer-specific requirements without relying on manual cart adjustments.

What It Does: Custom logic can automatically add free products to the cart based on rules such as category conditions, order thresholds, or customer-specific criteria.

Why Use It: Support more sophisticated B2B promotions, incentive programs, and product gifting scenarios without manual cart adjustments. For example, you might automatically add a free item when a buyer orders from a specific category above a certain threshold, or apply logic based on past purchasing activity or SKU-level rules.

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Custom Shipping Cost Calculations

Apply shipping costs that reflect exactly how you actually work with customers. B2B Wave can support more flexible shipping calculations based on customer-specific data.

What It Does: Shipping costs can be calculated using custom extra fields.

Why Use It: Apply shipping rules that reflect negotiated agreements, specialized delivery conditions, or more complex wholesale pricing models that go beyond standard structures.

Want to set up custom promotional logic or tailored shipping cost calculations? Contact our support team.

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Cleaner Accounting Flows

QuickBooks Online Automatic Sales Tax Calculation

QuickBooks Online can automatically handle tax calculations (for US and Canada) as orders flow through your B2B eCommerce platform.

What It Does: Once QuickBooks Online populates sales tax on an invoice, it will automatically appear on the B2B Wave order linked to this invoice.

Why Use It: Improve tax accuracy and simplify order-to-invoice processes for teams using QuickBooks Online.  

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Customizable QuickBooks Online Invoice Memos

Add more relevant context directly into your invoices. We’ve updated what can be passed into the customer memo field on QuickBooks Online invoices created from B2B Wave.

What It Does: The customer memo field on QuickBooks invoices can be customized to include additional information from B2B Wave, beyond the order number.

Why Use It: Provide finance teams with more context directly inside QuickBooks and tailor invoice content to match your operational or reporting needs.

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Improved Dropshipping Data for QuickBooks Desktop

Make sure your invoices reflect where orders actually go. We’ve improved how dropshipping company-name data flows from B2B Wave to QuickBooks Desktop.

What It Does: When a dropshipping order includes a destination company name different from the customer’s company, B2B Wave sends that information to QuickBooks Desktop.

Why Use It: Ensure invoices accurately reflect delivery destinations and minimize the need for manual corrections in dropshipping workflows.

To activate QuickBooks Desktop or QuickBooks online integration improvements for your account, get in touch with our team.

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Expanded Product Data Syncing

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Shopify Metafields Import Support

Need more product data to flow from Shopify into your B2B store? B2B Wave now supports importing Shopify metafields into product records.

What It Does: Additional product information stored in Shopify metafields (e.g., product descriptions) can be imported into B2B Wave by request.

Why Use It: Bring richer product data into your B2B storefront without duplicating work, especially when managing complex or specialized product information in Shopify.

Want this for your account? Contact our support team to enable Shopify metafields import.

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Updated Connection with ChannelAdvisor (Rithum)

Keep product and order data aligned across your systems with less manual effort through our expanded ChannelAdvisor (Rithum) integration with B2B Wave.

What It Does: B2B Wave can support automatic product imports from ChannelAdvisor, including additional attributes such as ASIN. You can also configure order and payment statuses for synced orders created from B2B Wave to ChannelAdvisor.

Why Use It: Maintain consistent product and order data across your B2B eCommerce systems and reduce manual adjustments in multi-system workflows.

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Faster Pricing Updates via API

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Bulk Price Update API Endpoint

Update pricing across your catalog faster through the B2B Wave API.

What It Does: Lets you update multiple product prices across multiple SKUs and price lists at once.

Why Use It: Execute large-scale pricing updates more efficiently and keep pricing consistent across your product catalog.

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💬 Want a Walkthrough of Any Update?

We’d be happy to show you how these updates fit into your setup. Contact our support team to learn more or request a quick demo.