eCommerce Portal for B2B Brands

Build stronger retail partnerships and distribution networks.

Don’t let order errors and delays put you behind the competition. Automate order processing, simplify product management, and sync data across your eCommerce business.

Loved by B2B brands around the world .

99.99%
Historical Uptime
78
nps
24x7
Email Support

Take your B2B brand from glitchy manual ops to retailer-ready infrastructure.

Before B2B Wave
Incomplete and error-filled email/phone orders
No visibility into inventory
Teams spend more time managing admin
Manually updating spreadsheets and print catalogs
Retrofitting a B2C platform for B2B functionality
After B2B Wave
Enable self-service ordering on your portal
Sync inventory and accounting with your portal
Automate operations and scale your B2B eCommerce business
Mass import and export data and create easy PDF catalogs
Get a platform designed for B2B brands

Manage orders, products, and customers on one B2B portal.

Give retailers access to a password-protected B2B ordering portal where they can log in, browse your product catalog, place orders, view their order history, and re-order with a few clicks.

We’re able to manage more for production than ever before because we can see what’s going on. For example, if a designer shipped $68,000 for the month, but they had return authorizations requested, we can calculate the metric of failure or success for quality control as well.”

CW
Christina Wettstein, Co-founder & Director of Brand Strategies, Coterie White

Let retailers sign up for your B2B portal by submitting a registration form on your digital storefront. Approve each signup request to allow retailers to start placing online orders.

“Having variants for every product and size—I can’t convey that enough: that was something we couldn’t find any other application to support.

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Madeline Lemieux, Creative and Marketing Director, Ella B. Candles

Create and assign separate price lists for different customer groups based on their geographical location, special agreements, ongoing promotions, and more.

“Having variants for every product and size—I can’t convey that enough: that was something we couldn’t find any other application to support.

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Madeline Lemieux, Creative and Marketing Director, Ella B. Candles

Track inventory and get real-time visibility on your stock through your B2B Wave dashboard. Enable retailers to place backorders for out-of-stock products.

“Having variants for every product and size—I can’t convey that enough: that was something we couldn’t find any other application to support.

ML
Madeline Lemieux, Creative and Marketing Director, Ella B. Candles

Promote specific products on your digital storefront’s home or any category pages. Create personalized PDF catalogs in minutes to share with retailers.

“Having variants for every product and size—I can’t convey that enough: that was something we couldn’t find any other application to support.

ML
Madeline Lemieux, Creative and Marketing Director, Ella B. Candles

Enable sales reps to log in to your B2B portal as the customers assigned to them and place and manage orders on their behalf.

“Having variants for every product and size—I can’t convey that enough: that was something we couldn’t find any other application to support.

ML
Madeline Lemieux, Creative and Marketing Director, Ella B. Candles

Send email confirmations and enable platform notifications to keep retailers looped in at every step.

“Having variants for every product and size—I can’t convey that enough: that was something we couldn’t find any other application to support.

ML
Madeline Lemieux, Creative and Marketing Director, Ella B. Candles

Simple enough to set up yourself. In less than a month.

But we’re hands-on if you need extra support.
Secure

We enforce SSL/TLS, conduct monthly security audits, enable 2FA for admin users, restrict API access by IP, and more.

Multi-lingual

We currently support 10+ website languages: English (US & UK), Simplified Chinese, Danish, Dutch, Finnish, French, German, Italian, Portuguese, and Spanish.

24x7 email support

We’re a platform built by B2B eCommerce experts who are an email away, 24x7.

No need to rip the walls out. B2B Wave works with your current tools.

No manual data transfers. B2B Wave syncs with your existing tools.

Integrating with Quickbooks Online has saved me a lot of time in terms of the invoicing side, which means that I’m able to get payments five days sooner.

AT
Alfonso Tupaz, Founder & CEO, Hatch Coffee

Being one of the first to get set up with the Veeqo integration was very valuable; I was able to work with the B2B Wave support team to get the functionality we needed built into the integration.

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Max Thorpe, Logistics Coordinator, Tradewinds Outdoor Limited

Have a very specific need? We can help you set up custom integrations through our API or Zapier.

B2B brands love the results we deliver.

East Coast Tropicals saw a 40% increase in sales.

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”We had over a 40% increase in sales this past year just by implementing a dedicated B2B portal for our seasonal spring product line. And it was the first time that we used it.”
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Scott Mickulin, Head of Sales & Operations

Hatch Coffee saved 4 hours weekly on just invoicing and brought bad debt down to almost 0.

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“B2B Wave allows us to continue to be fast, but still with a relatively small team.”
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Alfonso Tupaz, Founder & CEO

Coterie White saved $200,000 a year by implementing B2B Wave.

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“We’ve probably taken the work of two order processors plus accounts receivable and removed all of that. So, I have saved the company probably at least $200,000 a year by using B2B Wave.”
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Christina Wettstein, Co-founder & Director of Brand Strategies

Ella B. Candles migrated 10,000+ SKUs to B2B Wave.

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“The labor it took and the time it took to fulfill an order has significantly decreased. We now have a tool that helps us be more efficient. And efficiency does have a dollar value.”
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Christopher Tassy, Founder

Tradewinds processed 1700+ orders on B2B Wave in 2023 alone.

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“People are beginning to realize that it’s a much more foolproof way of placing an order and, as a result, are using it much, much more.”
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Max Thorpe, Logistics Coordinator

We’re an email away, but our FAQs may also help

We’re too small. How do we know we’re ready for B2B Wave?

If you care about efficiency and getting the most ROI out of your effort, you’re in the right place. Don’t scramble to fix your broken workflows as your orders go from 50 to 500. B2B Wave is a lightweight system that scales with you. We help teams get rid of manual order updates and invoice-chasing from day 1. So you can focus on selling and scale without getting bogged down.

How long will setup take?

Depending on the kind of data you have ready and the complexity of your operations, we can get you up and running in <1 month. Onboarding is fast, flexible, and free through our extensive knowledge base and email support.
We also offer guided onboarding for a one-time fee. This includes a structured weekly roadmap, expert support, and personalized setup.

Is B2B Wave just for wholesale businesses?

Most of our customers are wholesale-only businesses, but we serve many companies that sell both retail and wholesale.

We already use Shopify, why should we use B2B Wave?

Shopify is not built for B2B brands the way B2B Wave is. Shopify workarounds typically fail because of challenges around tiered pricing, rep ordering, approvals and groups, wholesale-specific workflows, and other capabilities critical to B2B businesses.

Will our customers actually use it?

B2B Wave is extremely easy to use. Our clients have seen incredible adoption rates: their customers love features like simple login, easy reordering, and a better ordering and payment experience overall.
“People are beginning to realize that it’s a much more foolproof way of placing an order and, as a result, are using it much, much more.
— Max Thorpe, Logistics Coordinator at Tradewinds

Do I have to download anything to use B2B Wave?

No. B2B Wave is an online software platform. You access it through your regular web browser (Chrome, Firefox, etc.), and it works on all devices: desktops, laptops, tablets, and smartphones.

Can you help me import my data during the trial?

Yes, our support team will help you import everything you need. Many customers use our import feature to import their data on their own.

B2B Wave helps retire clunky manual systems for good.

No more order errors, confusing email threads, or miscommunication. Streamline operations and become your retailers’ preferred B2B brand.